In the past years of my career, I have experienced both extremes of outbound and inbound sales strategies. Some companies opted for outbound only, while others had the luxury to focus on “hot” inbound (see below) only. By way of background, let us first delve into what these two approaches present: What are Outbound Calls?…Read More
“Anyone can sell as long as the process of doing so is meticulously planned and well organized. “ Hi I’m Carolina I’m an Ex-Investment Banker living in Switzerland and I’ve been building B2B sales strategies and processes for the past 10 years. I firmly believe that selling has not much to do with talent. Anyone…Read More
Is Cold Calling Dead? Outbound vs. Inbound Calls.
5 Things that shocked me about Sales at Swiss Banks (and how to fix them)
Coming from a quantitative sales style environment where cold calling and high frequency sales was my daily bread, the cultural clash was immense, when I started in the Investment Banking department of a leading Swiss Bank. The pace was much slower and fresh ideas were hardly accepted. There were five particular things that shocked me…Read More