In the past years of my career, I have experienced both extremes of outbound and inbound sales strategies. Some companies opted for outbound only, while others had the luxury to focus on “hot” inbound (see below) only. By way of background, let us first delve into what these two approaches present: What are Outbound Calls?…
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Coming from a quantitative sales style environment where cold calling and high frequency sales was my daily bread, the cultural clash was immense, when I started in the Investment Banking department of a leading Swiss Bank. The pace was much slower and fresh ideas were hardly accepted. There were five particular things that shocked me…
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